Products & services
Frames, lenses, contact lenses, the eye test.
Optical stores and eye-care centres
A website for your optical store that explains lenses before the customer asks
A customer choosing an optician wants to know whether you test eyes, which brands and lens types you carry, what a pair roughly costs and when you are open. Creatin Web designs and builds a website that answers those, with a dashboard and an Android app your store keeps current.
Eye-test requests and frame enquiries arrive with the preferred day and the need, so your optometrist plans the day.
The problem
What goes wrong with most websites in this business
Lens options confuse people
Single vision, progressive, blue-cut, photochromic: a customer who understands the choice before the visit buys with confidence.
Nobody knows there is an eye test in the shop
A qualified optometrist and a free test are your best reason to visit, and the website doesn't say.
Offers on frames come and go unseen
Buy-one-get-one and brand weeks run for days and never reach the page.
The solution
What your Creatin Web website does about it
Frames, lenses and contact lenses as a catalogue
Categories and brands with starting prices, and lens types explained in plain words.
The eye test as a service
What the test covers, how long it takes, the optometrist's qualifications, and the timings.
Offers with dates
Frame offers and brand weeks that appear and expire on their own.
Eye-test and frame enquiries
The form asks for the need, the preferred day and whether it is a new prescription, with a notification on your phone.
Your sections
What a website for optical stores and eye-care centres usually has
Each one is a section of your dashboard and a part of your public website. They are chosen for your business when the site is built; a gallery, a blog, testimonials, SEO controls, analytics and staff accounts come with every site.
Offers & packages
Frame and lens offers with dates.
Contact form inbox
Eye-test and frame enquiries.
Team & leadership
The optometrist and the staff.
Gallery
The store and the frame wall.
Testimonials
Customers' words and a link to your reviews.
What it does not do
There is no online store, no virtual try-on, no appointment slots and no online payment. The website explains and takes enquiries; the test and the purchase happen in the store.
See it
Inside the dashboard
Real screens of the dashboard, filled with sample data. The business in them is not a real one, and not yours; the sections are the ones you would use.
Questions
Questions from optical stores and eye-care centres
Can customers book an eye-test slot online?
They request a day and time in the enquiry form; your store confirms by phone or WhatsApp. There are no live slots.
Can we sell frames or lenses online?
No. The catalogue shows what you carry with starting prices; the purchase happens in the store after the test.
Can we explain lens types without making medical claims?
Yes. Describe what each lens type is for in plain words; the website adds no claims of its own, and the eye test is where advice is given.
Can we show the optometrist's qualifications?
Yes, in a profile in your own words, on the team page and next to the eye-test service.
Keep reading
Related pages
Free consultation
Tell us about your business
No obligation and no sales script. We listen first, then put a price in writing.
- We get in touch to understand your business and what the website should do.
- You receive a written quotation: your yearly plan and what is included.
- If you go ahead, we design and build your website and hand you the dashboard and app.